Saturday, 13 March 2010

Vibe Comparison - T.I




The two magazines are both an edition of ‘Vibe’ and both feature the male, hip hop artist T.I as the cover artist, however they are both incredibly different in terms of the actual feel and vibe (no pun intended) that they intentionally give off.

In the edition to the left, we can see the cover artist smiling and looking happy, he is wearing an all-white suit here, which can represent purity and his tie is not on properly which could even convey a sense of joyfulness, and releases a cheerful and laid-back attitude for the edition. There is great lighting that bounces off the artist’s face, giving a more ‘lighter’ feel to the magazine and makes it seem warm, nice and celestial even.

However, on the edition to the right we see a much more serious looking ‘T.I’, he is not smiling whatsoever and is perhaps more on the verge on frowning and holding a stout, stern and fierce, emotionless face. The image is now more close-up to his face, revealing a much more ‘up, close and personal’ feel to him, gritty and down to earth as well. He is also wearing a suit in this edition as well, although it is a black one, with a white shirt and a tie done up all the way to the top, making him again seem much more serious and solemn, and less charming. Not only that, but he is also wearing a pair of glasses and a fedora hat which conveys an imitation of a mafia gangster, so not only does he look much more serious than in the prior edition, he also appears to be much more grim and dangerous too. This also links to the lighting at use in this edition, as it is much more darker giving a sinister overtone to the magazine and ‘T.I’ as now his face has darkened to a more grey complexion due to the partial black and white theme on the cover.

The main subtitle on the edition to the left reads ‘T.I. has the last laugh’, giving a funny, ironic and silly feel to the magazine as it is a popular cliché now linking to the cover story in it’s own unique way. The font of it is also very big, plump and fat, linking to the emotions that are being displayed from the magazine, as it is not supposed to be taken too seriously. There is a heavy use of the colours: black, red and white however none of the colours stick out too much from the other, and seem to blend in well and nice and flow together comfortably, giving a cosy and relaxed tone to the cover. There is also a small use of gold on the other texts, which also symbolises purity and positivity.

The main subtitle on the edition to the right though reads, “Ain’t no such thing as a secret snitch”. This giving us the picture that there is a much darker, threatening and menacing side to ‘T.I.’ in contrast to the ‘T.I’ on the left, as the word “snitch” connotes a theme of crime and danger. The same colours are used and in exactly the same areas, however the colours are no longer even anymore and now the white is extremely bright, in order to be of heavy contrast to the black which emphasises upon the partial black and white theme, and now the red in itself sticks out the most and is much brighter than before and tremendously intensified in order to also emphasise but this time directly for the themes of danger and also power. All three colours in this context illustrates the mafia and gangster theme within this edition to a greater extent as the black and white within it gives a more classical, old-fashioned feel which relates to the times in which the Italian mafia were at it’s peak. The red also helps to pertain the violence, danger and jeopardy that come along in the package of the mafia/ gangster theme. The font this time around is much more slimmer and formal, letting us know that this isn’t a magazine that will be filled with jokes and humorous subtleness like the last one, and now it is much more strict and ceremonial.

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