Saturday, 20 March 2010




A more finalised idea of the logo and masthead. The font has been altered a bit but I am now finally satisfied to go along with it and take it as a finalised form. The colours used are also satisfactory, immersing a theme of warmth, sensuality and calmness, which are part of the themes of the brand identity. Although they are gold they are not too bright and flashy that makes it appear as if it is for a childish audience, the fading of the brown helps to let it remain dark enough that it can still keep the sense of maturity. The slogan has also been incorporated into the masthead, and been made slightly lighter than the actual title in order to allow it to stick out as well, as contemplation for the considerable size difference.

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