The Official Puff

'Number 1 SOURCE FOR SOUL!' is the official puff for he magazine, as we believed it was simple, catchy and straight-forward.
We did not feel a need to over-complicate thing, and we decided the more simplified it was, the higher impact it would most likely have on the buyer. The use of the claim, "Number 1" can encourage the customer to buy the magazine as customers want the best of the best, so therefore by the magazine being labelled as this it will therefore indefinately attract new customers and maintain pre-existing ones. The term "SOURCE FOR SOUL" also helps to catch the customer's eye, due to the use of alliteration that is being used which can help to sub-conciously pull the reader in and sway them into buying the magazine. "Source for Soul" will also catch their attention, as if they are a heavy Soul fan then our magazine claims to be the very source and heart of this genre, meaning a lot of informative details and insight to the Soul world being revealed, which would attract the customer's attention and entice their interests.